Use WhatsApp marketing to expand your consumer base and boost revenue. You may quickly deliver tailored campaigns to your consumers with whatsapp marketing and grow your business.
Customers are quickly adopting WhatsApp as their preferred messaging software. We don’t say this; the data shows that Meta has shown consistent growth in messaging across all of its platforms, with over 100 billion messages delivered daily and over 1.5 billion users of WhatsApp monthly. Is the proof that the world is heading towards wahtsapp marketing. Indeed, in a Meta/whatsapp poll, more than 80% of consumers use messaging to find out more about goods or services, and more than 70% complete a purchase. Which is a good sign that today all the B2B or B2C companys should use whatsapp marketing.
Companies want a piece of the action after noticing WhatsApp’s rising popularity. With its group options and quick chat features, it’s the ideal platform for consumer communication and relationship building.
This blog post covers the fundamentals of WhatsApp marketing before delving deeply into practical tactics that companies can implement to increase consumer engagement.
What is Whatsapp marketing ?
WhatsApp marketing refers to a form of direct marketing in which companies utilize WhatsApp Messenger as one of their touchpoints or platforms. Companies can also communicate delivery details, respond to frequently asked questions, offer real-time customer service, and more using this platform.
It’s a cutting-edge method of interacting with customers in real time that provides tailored experiences, encourages repeat business, and cultivates a devoted clientele.
What is WhatsApp for Business?
With the use of strategically placed messages, WhatsApp for Business gives marketers the ability to enhance client retention rates and personalize purchasing experiences.
Some of its Key Features are mentioned below :
Increase online availability : You can make sure you’re accessible to your clients whenever they need you and meet them where they already spend a significant portion of their time.
Directly engage with customers : With pertinent communications like welcome messages, cart abandonment reminders, order updates, offers, discounts, subscription information, replenishment reminders, and unique birthday/anniversary greetings, WhatsApp provides tailored consumer interaction.
Elevate the customer experience : Serve the appropriate material at the appropriate moment to eliminate any difficulties from the customer experience. For example, you may remind a customer who might be running out on a product to order more.
Showcase your products : Create a catalog of your products that buyers can access straight on WhatsApp to increase conversion rates.
Get data and customer insights : Find out which product categories customers prefer and when they buy to provide appropriate incentives.
Take Payments on whatsapp and save a lot of time : Whatsapp allows you to constamize the chat and automate your payment options for eg: if the customer picks up and product it can help them purchase it then and there with all required information for shipping or services.
Increase productivity and save time : Whatsapp can be customized as per your needs where it can take all the relevant information of the cutomer before handling over the conversation to a live agent which in return saves a lot of time and which in return saves a lot of money.
One of the examples of businesses using WhatsApp for marketing
Why stop when whatsapp marketing can do more for you, Get in touch with an expert now and start your dream project with whatsapp marketing.
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